“Branding” simply means having all of your visible representation looking like a matched set.

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It starts with a unique logo - the look, the colours, the way it strikes people - and extends to every expression from stationery to signage. All of it works together to create a consistent, strategic impression that sparks recognition.

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Brand identity is a big deal in the corporate world, but it can also be seen at themed events such as weddings, parties and conferences, and even in home decor.